Resources Archive - PricingBrew

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Featured B2B Pricing Insights & Tips

An Unlikely B2B Price Segmentation Lesson

If a tablet PC costs $50 and a basic calculator costs $220, is one of them overpriced? The answer may surprise you...and provide a valuable reminder for those of us in B2B pricing.
3 Reasons Why Pricing Gets Blamed

If you feel like your team is always getting accused of causing problems that aren't your fault, you're not alone.
This One Thing Helps any Pricing Initiative Succeed

According to studies, this one characteristic makes it 600% more likely that your next pricing project will meet its objectives. Interested yet?

Recommended On-Demand Webinars

Popular Express Guides & Research

The New Benchmarks for B2B Pricing Excellence

With a lever as powerful as pricing, it’s important to evaluate where you have room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions in 10 vital areas.
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Comparing Pricing Budgets and Resources

How do you know if your company is investing enough resources in pricing? In this research briefing, learn how your investments in pricing stack up to other companies in the PricingBrew community.
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Building A Center Of Excellence Around Pricing

For many companies, the Pricing Center of Excellence model is finding favor over centralized pricing teams. This guide exposes the critical differences and steps to getting started with this popular model in your own organization.
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Questions from the Community

Question

What does a real price segment look like? What defines it?

Question

Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?

Question

What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

Recommended Tutorials

Popular Expert Interviews

Embracing the Embedded Pricing Organization

Mark Burton, co-author of the book, "Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table," talks with us about the next evolution of the pricing department.
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How to Break Out of Your Pricing Silo

In this expert interview, Mark Burton of Holden Advisors shares his latest insights and advice for getting beyond tactical analysis and taking your pricing department to the next level.
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Decoding Artificial Intelligence for Better Pricing

In this Expert Interview, Doug Fuehne of Pricefx discusses what Artificial Intelligence means for B2B pricing functions, now and into the future.
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Recommended Case Studies

Top Tools & Diagnostics

Pros & Cons of Different Pricing Locations

To help guide your decision about where to locate a dedicated Pricing function in your business, we've compiled this reference table outlining four typical locations, the rationale for each location, as well as the top pros and cons that have been reported.
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The Marketing Research Analysis Guide

The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
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21 Questions About Your Price Segmentation

It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
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