Breaking Out of Your Pricing Silo
Mark Burton of Holden Advisors Shares His Latest Insights and Advice for Taking Your Pricing Department to the Next Level
When we first interviewed Mark Burton, he introduced us to the concept of the Embedded Pricing Organization. Representing the next evolution of the pricing department, our subscribers have been eager to learn more. In this follow-up interview, you will learn:
- Mark's latest insights into the Embedded Pricing Organization and how pricing departments are leveraging it.
- The business dynamics that are forcing pricing departments to function differently in order to remain relevant.
- The areas that Embedded Pricing Organizations are prioritizing for greater infusion of pricing expertise and capability.
- The most significant skills "gaps" that pricing practitioners and teams must overcome as they move forward.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
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Avoiding the Top 10 Pricing Mistakes
You're going to make mistakes. But if you can avoid the biggest mistakes, you're definitely rigging the game in your favor. In this on-demand webinar, learn about the top 10 mistakes that other pricing groups have made along the way.
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Two Ways to Champion Pricing Initiatives
This case history details how one pricing champion used two different approaches to gain support and approval...and got very different results. Find out which approach worked better.
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When to Choose Profit, Revenue, or Both
As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.
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Pricing for Profitable Growth
Delivering On the Growth Imperatives While Protecting Margins and Profits
