Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Should I give my salespeople a specific price, or is a range OK?
• Are there other profitable growth drivers a pricing team could focus on?
• Can just measuring something cause it to improve?
• Why are the early signs of customer defection so difficult to spot?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• How do you "normalize" your pricing to something else?
• What types of attributes should we think about for price segmentation?
• Should we be able to command a price premium for every value-gap we identify?