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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What are some good ways to talk about price/volume tradeoffs?
  • Aren't people usually the root-causes behind most pricing problems?
  • How can pricing skills be applied to other profitable problems?
  • Should I give my salespeople a specific price, or is a range OK?
  • Should I share the results of our marketing research with the sales team?
  • Should we be able to command a price premium for every value-gap we identify?
  • What does a real price segment look like? What defines it?

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