Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Dealing with Pricing Complexity

Striking the Right Balance Between Pricing Sophistication and Ease of Execution

In B2B pricing, one of the many dichotomies we have to contend with is about complexity. On the one hand, if we want to maximize our pricing power, we need to develop granular pricing models that address as many differences in willingness-to-pay as possible. On the other hand, anything more complex tends to be more challenging to explain to others and execute in the field.  So how do we achieve the right balance? How much complexity is enough to boost pricing performance and results? And how much is too much for the organization to handle and execute? In this on-demand webinar, you'll learn about:

  • Identifying the tipping point where more pricing complexity and granularity have diminishing returns.
  • Starting simply, while laying the foundations for increasing the sophistication and specificity over time.
  • Effective communication strategies for making complex pricing models more understandable to others.
  • Leveraging technology to craft more sophisticated models while "shielding the field" from complexity.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The New Benchmarks for B2B Pricing Excellence

    With a lever as powerful as pricing, it’s important to evaluate where you have room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions in 10 vital areas.

    View This Research

  • The Fundamentals of Value-Based Pricing

    Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.

    View This Webinar

  • Making Sense of Pricing Technology

    Are pricing technologies all the same? Do the differences actually matter? What do we need? How do we choose? In this webinar, we cut thru the confusion to help you understand your options for technology-enabled pricing.

    View This Webinar

  • Making Sense of AI for B2B Pricing

    There's no doubt that artificial intelligence will transform nearly every aspect of sales and revenue operations. How do we cut through the hype and harness AI to generate improved pricing results and business outcomes?

    View This Webinar