Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• How can we get ahold of competitors' price lists?
• How do you "normalize" your pricing to something else?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• If we spot a potential customer defection early enough, can we turn it around?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What if the root-causes are in an area that I don't have a lot of lot influence over?