Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• Can you measure price elasticity through channels?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What types of attributes should we think about for price segmentation?
• Should I share the results of our marketing research with the sales team?
• What's the difference between defection detection and customer retention?
• How do I know if my value messages are really "strategic"?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What are the growth paths that other pricing groups are taking?