Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Are there other profitable growth drivers a pricing team could focus on?
• What role should lifetime value play in our pricing segmentation?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• What does a real price segment look like? What defines it?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What's the difference between defection detection and customer retention?
• How would we know which value packages or bundles make sense to create?