Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why is customer retention so much more important in B2B than in B2C?
- Can you tell, in advance, whether a promotional discount will work?
- Should I share the results of our marketing research with the sales team?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- How can I tell if a customer is defecting early enough to do something about it?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What's the difference between pricing analytics and optimization?
- How does internal marketing relate to change management?
- How can pricing skills be applied to other profitable problems?
- What's the difference between defection detection and customer retention?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Identifying the Right Unit of Value for Pricing
Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.
View This Case Study -
Pricing Services to Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
View This Webinar -
Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.
View This Diagnostic -
Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.
View This Tutorial -
The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
View This Webinar -
Making Price Increases Stick
Rolling out a price increase is no guarantee that you'll actually get what you want. So how do you reduce the uncertainty and make your price increases "stick" to the degree you need?
View This Webinar -
Earning Pricing a Seat At the Table
In this session, learn about bridging the gap between just executing the plans that are handed down to actually having a hand in developing those plans.
View This Webinar -
Comparing Pricing Budgets and Resources
How do you know if your company is investing enough resources in pricing? In this research briefing, learn how your investments in pricing stack up to other companies in the PricingBrew community.
View This Research -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study
Come Join Our Next Webinar
Golden Rules of B2B Pricing
Exploring the Unspoken Principles That Are Unique to Pricing in B2B
