Developing An Effective Global Pricing Capability
An Informative Conversation With Lynn Guinn, the Global Strategic Pricing Leader for Cargill
How do you develop and maintain a high-performance pricing function, covering over 150 billion dollars in revenue and operating in more than 100 different countries around the world? And how do you do it in an industry where supply and demand are affected by everything from insects and earthquakes to monsoons and mudslides? In this Expert Interview, we talk to Lynn Guinn, the Global Strategic Pricing Leader for Cargill, about developing and maintaining one of the most effective and truly consequential pricing capabilities in the world.
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The Fundamentals of Effective Pricing Analysis
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Pros & Cons of Different Pricing Locations
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How Many B2B Sales Teams Lack Negotiation Skills?
We wanted to better understand the extent to which B2B sales teams were taking steps to develop and maintain skills in negotiation. Explore what we learned in this Research Brief, complete with helpful charts and analysis.
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Leveraging Peer Pressure to Improve Pricing
This tutorial provides insight into salespeople's behavior and outlines an effective game plan for motivating your sales team to police themselves and close more deals at their target prices.
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Pricing Through a Trade War
Maintaining Pricing Discipline When Global Trade Tensions Disrupt Everything
