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Pricing Configured Products

Strategies and Tactics for More Effective Pricing of Configured and Custom Products

From a pricing perspective, configured and custom products present some major challenges. After all, even a small handful of options can generate a seemingly unmanageable number of combinations. And many of the resulting configurations will have never been sold before and will likely never be sold again. So how do you price configured and custom products effectively? How do you ensure that your costs and margin minimums are covered? And beyond that, how do you capture even more of the value being delivered? In this on-demand webinar, you'll learn about:

  • Accurately estimating material and labor costs to achieve "planned profit" targets.
  • Understanding, maximizing, and capturing the perceived value of various configurations.
  • Leveraging technology to manage the complexity and enable more sophisticated pricing.
  • Identifying "close enough" benchmark configurations to utilize for relevant comparisons.

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