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Essential Pricing Functions

Exploring the Seven Most Important "Jobs Within the Job" of B2B Pricing

To be most effective, B2B pricing practitioners have to wear different hats at different times. In fact, the complexity and unique dynamics in B2B environments tend to produce a virtual smorgasbord of different situations, challenges, and opportunities. So, while there's only one pricing title on the business card, there are actually many different "jobs within the job." And it isn't easy to do the right jobs, at the right times, and in the right ways. In this on-demand webinar, you'll learn about:

  • The pricing jobs that make the most difference to performance and contribution.
  • The upsides of performing the critical roles that most people are afraid to take on.
  • The importance of timing and how to wear the right hat for the situation at hand.
  • The "high leverage" jobs that make every other function easier and more effective.

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