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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can you tell, in advance, whether a promotional discount will work?
  • How would we know which value packages or bundles make sense to create?
  • Why don't more B2B companies measure and utilize price elasticity?
  • How can pricing skills be applied to other profitable problems?
  • What does a real price segment look like? What defines it?
  • How can we get ahold of competitors' price lists?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Should I share the results of our marketing research with the sales team?
  • Are there other profitable growth drivers a pricing team could focus on?
  • When conducting research interviews, how many should we try to conduct?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Right Way to Manage and Enable Change

    How do you encourage, enable, and manage organizational change when the deck is stacked against you? In this in-depth interview, Scott McAllister and Suraj Mohandas share the quantifiable benefits of effective change management and expose the essential steps that are required to get it right.

    View This Interview

  • How to Prevent Margin Meltdowns in the Field

    When your salespeople adopt better pricing and discounting habits, your strategies can become much more powerful than they were on paper. In this tutorial, learn seven real-world strategies and tactics for getting B2B salespeople to price and discount more effectively.

    View This Tutorial

  • The Pricing Practitioner's Primer on B2B Sales

    To be most effective in B2B environments, pricing professionals need to learn as much as they can about their sales function. In this on-demand webinar, learn more about aspects of sales people and processes that can affect pricing performance.

    View This Webinar

  • The Triangulated Competitive Audit Guide

    The Triangulated Competitive Audit Guide provides you with a full reference list of the strategic questions you'll want to ask to gain a deeper understanding of your competitors and their motivations.

    View This Tool