Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can product packaging be leveraged to increase profitability?
- Does price elasticity really exist in B2B markets?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Can you tell, in advance, whether a promotional discount will work?
- Why don't more B2B companies measure and utilize price elasticity?
- What are the growth paths that other pricing groups are taking?
- What are the different buyer types we might be negotiating with?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Should I share the results of our marketing research with the sales team?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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17 Customer Insights for More Strategic Pricing
Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.
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Avoiding 3 Costly Price Segmentation Mistakes
Price segmentation is the cornerstone of any successful pricing program but it's easy to make costly mistakes that can jeopardize your efforts. In this guide, learn how to sidestep three common mistakes.
View This Diagnostic -
How to Break Out of Your Pricing Silo
In this expert interview, Mark Burton of Holden Advisors shares his latest insights and advice for getting beyond tactical analysis and taking your pricing department to the next level.
View This Interview -
Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic
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