Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Why Pricing Initiatives Fail

Avoiding the Mistakes and Missteps That Have Derailed Other B2B Pricing Initiatives

In B2B, it isn’t easy to take a pricing initiative from “idea on paper” all the way through to being “fully operational and generating meaningful results.” As if the project’s deliverables aren’t complicated enough, there are a variety of organizational hurdles that also have to be navigated. And frankly, some initiatives just don’t make it—they either struggle to produce worthwhile results or they fail outright. How do we avoid making the same mistakes? In this on-demand webinar, you'll learn about:

  • Our observations after studying a number of pricing initiatives that didn’t work out as planned.
  • Understanding and addressing the organizational dynamics that can derail your initiative.
  • Crucial considerations in the design of an initiative that can maximize your odds of success.
  • Setting proper expectations and positioning your initiative to ensure support and participation.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Business-to-Business Price Elasticity

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar

  • Stop Being Afraid of Procurement

    In this interview with Chris Provines, author of "Selling to Procurement", get an inside look at the goals and tactics of the purchasing people who are working so hard to get your salespeople to give up margin.

    View This Interview

  • How to Hire Great Pricing People

    How do you identify pricing candidates with the raw materials to be most successful? In this on-demand webinar, you'll learn the most important attributes you should be looking for when building your team.

    View This Webinar

  • Underrated Pricing Technology Evaluation Criteria

    This 36-question diagnostic exposes and explains seven areas of pricing technology evaluation and comparison that are underrated, underutilized, and deserving of much greater consideration by prospective buyers.

    View This Diagnostic