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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What’s the difference between “hard” and “soft” value-drivers?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • How do you "normalize" your pricing to something else?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What role should lifetime value play in our pricing segmentation?
  • Aren't people usually the root-causes behind most pricing problems?
  • How do I know if my value messages are really "strategic"?
  • Can just measuring something cause it to improve?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Effective Internal Marketing for Pricing Initiatives

    Pricing initiatives don't happen overnight and organizational support can wane over time. Without some thoughtful planning, initiatives can end-up fading into the background. Learn the approaches two companies used to keep support and momentum going.

    View This Case Study

  • Business-to-Business Price Elasticity

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar

  • Identifying the Right Unit of Value for Pricing

    Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.

    View This Case Study

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn how pricing analysis skills are ideal to identify and minimize revenue attrition and customer defection.

    View This Webinar