Communicating Pricing Concepts
Helping Others in Your Organization Understand B2B Pricing Principles and Practices
Pricing is not something everyone just "gets." Doing it right in a B2B environment involves a combination of specialized principles, practices, and processes that may be entirely new and unfamiliar to people outside the pricing group. So how do you help others in your organization better understand what you're trying to do and why? And more important, how do you help them "get" enough of it to do what needs to be done? In this on-demand webinar, you'll learn about:
- How to simplify and illustrate important concepts like price segmentation and price elasticity.
- Using real-world data and models to make certain practices more palatable, relatable, and relevant.
- How to proactively address and counter common preconceived notions and closely-held beliefs.
- Aspects of human behavior and cognition that can make it easier...or harder...to get your ideas across.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How Does Your Pricing Department Compare?
Ever wonder how your pricing department stacks up to others? This PricingPulse research briefing explores the size, experience, challenges, and priorities of B2B pricing organizations.
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Getting Beyond Pricing to Make a Real Impact
To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
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Dealing with Pricing Complexity
How much complexity is enough to boost pricing performance and results? And how much is too much for the organization to handle and execute? In this session, we explore how to strike the right balance.
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Leveraging Your Multidimensional Value
What are the dimensions of value that matter most to buyers? Which specific value drivers should you be prioritizing? And how do we incorporate them into our pricing and value propositions?
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Pricing Through a Trade War
Maintaining Pricing Discipline When Global Trade Tensions Disrupt Everything
