Communicating Pricing Concepts
Helping Others in Your Organization Understand B2B Pricing Principles and Practices
Pricing is not something everyone just "gets." Doing it right in a B2B environment involves a combination of specialized principles, practices, and processes that may be entirely new and unfamiliar to people outside the pricing group. So how do you help others in your organization better understand what you're trying to do and why? And more important, how do you help them "get" enough of it to do what needs to be done? In this on-demand webinar, you'll learn about:
- How to simplify and illustrate important concepts like price segmentation and price elasticity.
- Using real-world data and models to make certain practices more palatable, relatable, and relevant.
- How to proactively address and counter common preconceived notions and closely-held beliefs.
- Aspects of human behavior and cognition that can make it easier...or harder...to get your ideas across.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Anatomy of a Successful B2B Pricing Analyst
What key competencies are most important for a B2B pricing analyst to have? This guide covers PricingBrew Network research into the 21 most important attributes, skills, and capabilities for B2B pricing analysts to develop or possess.
View This Guide -
There's More to Profit Than Price
For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.
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Exploring the Root-Causes of Pricing Problems
An educational case study collection exploring seven instances where further investigation revealed that supposed pricing problems weren't really pricing problems after all.
View This Case Study -
The Fundamentals of Effective Subscription Pricing
With subscriptions, the first order is just a fraction of the business you hope to get over time. So how do you do get the pricing right? In this recorded webinar, learn the processes, practices, and measures that can boost subscription pricing effectiveness.
View This Webinar
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Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
