Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can pricing analysts be taught the softer skills they need to be successful?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Why is customer retention so much more important in B2B than in B2C?
• Aren't people usually the root-causes behind most pricing problems?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Why would a B2B customer defect if they are saying they're satisfied?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• How can pricing skills be applied to other profitable problems?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What if our competitors are outperforming us on every value-driver that really matters?