Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What's the difference between defection detection and customer retention?
• What are some good ways to talk about price/volume tradeoffs?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What are the different buyer types we might be negotiating with?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What does a real price segment look like? What defines it?