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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What is a "Mix Shift" customer defection and how do I spot it?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • How can we see the customer spend that we aren't getting?
  • What is a "Steady State" customer defection and how do I spot it?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • When conducting research interviews, how many should we try to conduct?
  • What’s the difference between “hard” and “soft” value-drivers?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Why are the early signs of customer defection so difficult to spot?

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