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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What is a "Mix Shift" customer defection and how do I spot it?
  • Why is accurate price segmentation so important?
  • Why is customer retention so much more important in B2B than in B2C?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Why are salespeople so quick to offer discounts?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Does price elasticity really exist in B2B markets?
  • Can just measuring something cause it to improve?
  • Why don't more B2B companies measure and utilize price elasticity?
  • How does internal marketing relate to change management?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

    View This Tool

  • Reducing the Friction Between Sales & Pricing

    Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.

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  • Essential Pricing Functions

    While there's only one pricing title on the business card, there are actually many different "jobs within the job." And it isn't easy to do the right jobs, at the right times, and in the right ways.

    View This Webinar

  • Tales from the Trenches in B2B Pricing

    Pricing improvement in B2B can be a messy affair. In this on-demand webinar, glean insights from ten cautionary case studies so you don't repeat the same mistakes and miscalculations.

    View This Webinar