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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What’s the difference between “hard” and “soft” value-drivers?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How would we know which value packages or bundles make sense to create?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How do I know if my value messages are really "strategic"?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Why don't more B2B companies measure and utilize price elasticity?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar

  • Why Pricing Initiatives Fail

    In B2B, some pricing initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?

    View This Webinar

  • Using The "Measurement Effect" to Improve Margins

    When it comes to finding problems or failings with pricing and discounting, the sales department is a prime target. But the relatively simple effort of getting your own house in order can have a positive influence on pricing outcomes.

    View This Tutorial

  • Communicating Pricing Concepts

    Pricing is not something everyone just "gets." Learn practical strategies for helping your colleagues understand enough about pricing principles to actually support your work — without a PhD in persuasion.

    View This Webinar