Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Can you tell, in advance, whether a promotional discount will work?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What's the difference between defection detection and customer retention?
• Aren't pricing outliers always a bad thing?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Should I share the results of our marketing research with the sales team?
• How do I know if my value messages are really "strategic"?