Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Can you measure price elasticity through channels?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Why are salespeople so quick to offer discounts?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- Can just measuring something cause it to improve?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- What does a real price segment look like? What defines it?
- Should I share the results of our marketing research with the sales team?
- What are the different buyer types we might be negotiating with?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
View This Diagnostic -
There's More to Profit Than Price
For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.
View This Webinar -
Are Revenue Management and Pricing Different?
Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.
View This Interview -
How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study
Come Join Our Next Webinar
Golden Rules of B2B Pricing
Exploring the Unspoken Principles That Are Unique to Pricing in B2B
