Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real price segment look like? What defines it?
• What is a "Mix Shift" customer defection and how do I spot it?
• Why are salespeople so quick to offer discounts?
• Are there other profitable growth drivers a pricing team could focus on?
• How do I know if my value messages are really "strategic"?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Why are the early signs of customer defection so difficult to spot?
• What are some good ways to talk about price/volume tradeoffs?