Cross-Functional Pricing
Working Effectively with Other Groups and Departments to Improve Pricing Performance
As we've highlighted many times over the years, pricing in a B2B environment is a team sport. After all, there are usually many different groups and departments involved. Some are major players, while others have relatively minor roles. The actions of some will have very direct impacts on performance, while the influence of others can be a bit more subtle. As such, making sure everyone is headed in the right direction...and doing the right things...can be a significant challenge. In this on-demand webinar, you'll learn about:
- The critical differences between three high-level approaches being taken by B2B pricing teams.
- Getting clear about your top pricing issues and focusing on the groups who can address them.
- Influencing disconnected groups and departments to modify their practices to improve results.
- Eight components to the most effective cross-functional pricing approaches we've encountered.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
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Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
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Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
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"Better" Practices for Pricing Improvement
That lofty place of "best practice" can sometimes seem very far away. Fortunately, pricing has so much power that amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.
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