Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between defection detection and customer retention?
• Why is customer retention so much more important in B2B than in B2C?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What is a "Mix Shift" customer defection and how do I spot it?
• Can pricing analysts be taught the softer skills they need to be successful?
• How can product packaging be leveraged to increase profitability?
• Can just measuring something cause it to improve?
• What if our competitors are outperforming us on every value-driver that really matters?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Should we use current or potential LTV in our segmentation?