Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between defection detection and customer retention?
- Why is customer retention so much more important in B2B than in B2C?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- What is a "Mix Shift" customer defection and how do I spot it?
- Can pricing analysts be taught the softer skills they need to be successful?
- How can product packaging be leveraged to increase profitability?
- Can just measuring something cause it to improve?
- What if our competitors are outperforming us on every value-driver that really matters?
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
- Should we use current or potential LTV in our segmentation?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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B2B eCommerce Pricing Practices
Market dynamics have kicked B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.
View This Webinar -
Generating More Sales from Existing Customers
Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.
View This Webinar -
Exposing Your Differential Value Step-by-Step
This tutorial cuts through the apparent complexity of value-based pricing to provide simplified, step-by-step process for understanding and exposing the differential value of your offerings.
View This Tutorial -
Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
View This Guide
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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