Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What types of attributes should we think about for price segmentation?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What are some good ways to talk about price/volume tradeoffs?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Aren't people usually the root-causes behind most pricing problems?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Why is customer retention so much more important in B2B than in B2C?