Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why don't more B2B companies measure and utilize price elasticity?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Should we use current or potential LTV in our segmentation?
• What does a real price segment look like? What defines it?
• Are there other profitable growth drivers a pricing team could focus on?
• Should I share the results of our marketing research with the sales team?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How can product packaging be leveraged to increase profitability?
• What’s the difference between “hard” and “soft” value-drivers?
• When conducting research interviews, how many should we try to conduct?