Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can we see the customer spend that we aren't getting?
• How would we know which value packages or bundles make sense to create?
• What is the average % lift reported by those using price elasticity to set prices?
• What role should lifetime value play in our pricing segmentation?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Should we be able to command a price premium for every value-gap we identify?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why are the early signs of customer defection so difficult to spot?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• When conducting research interviews, how many should we try to conduct?