Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• How do I know if my value messages are really "strategic"?
• How can pricing skills be applied to other profitable problems?
• Why is customer retention so much more important in B2B than in B2C?
• How can I tell if a customer is defecting early enough to do something about it?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What are some good ways to talk about price/volume tradeoffs?
• What if our competitors are outperforming us on every value-driver that really matters?
• What is a "Mix Shift" customer defection and how do I spot it?