Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I give my salespeople a specific price, or is a range OK?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why don't more B2B companies measure and utilize price elasticity?
• Why is customer retention so much more important in B2B than in B2C?
• Should I share the results of our marketing research with the sales team?
• Can you measure price elasticity through channels?
• What if our competitors are outperforming us on every value-driver that really matters?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should we be able to command a price premium for every value-gap we identify?
• What if the root-causes are in an area that I don't have a lot of lot influence over?