Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can we see the customer spend that we aren't getting?
- When conducting research interviews, how many should we try to conduct?
- Can you measure price elasticity through channels?
- Should I share the results of our marketing research with the sales team?
- How would we know which value packages or bundles make sense to create?
- How do I know if my value messages are really "strategic"?
- What are the growth paths that other pricing groups are taking?
- What does a real price segment look like? What defines it?
- What role should lifetime value play in our pricing segmentation?
- What is the average % lift reported by those using price elasticity to set prices?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
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New Benchmarks for Pricing Excellence in B2B
In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
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The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides you with a full reference list of the strategic questions you'll want to ask to gain a deeper understanding of your competitors and their motivations.
View This Tool
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