Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What is a "Mix Shift" customer defection and how do I spot it?
• Can you tell, in advance, whether a promotional discount will work?
• Why would a B2B customer defect if they are saying they're satisfied?
• What types of attributes should we think about for price segmentation?
• What are the growth paths that other pricing groups are taking?
• What’s the difference between “hard” and “soft” value-drivers?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What does a real price segment look like? What defines it?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?