Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How would we know which value packages or bundles make sense to create?
- Does price elasticity really exist in B2B markets?
- If we spot a potential customer defection early enough, can we turn it around?
- What are the different buyer types we might be negotiating with?
- How do you "normalize" your pricing to something else?
- Can pricing analysts be taught the softer skills they need to be successful?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Why is accurate price segmentation so important?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- Why are salespeople so quick to offer discounts?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
View This Diagnostic -
The Top "Lessons Learned" by Pricing Leaders
How have pricing leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.
View This Webinar -
Golden Rules of B2B Pricing
B2B pricing has its own set of rules and governing principles...most of which you'll never find in a textbook. What are these "golden rules" and how you keep from breaking them?
View This Webinar -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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