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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How would we know which value packages or bundles make sense to create?
  • Does price elasticity really exist in B2B markets?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What are the different buyer types we might be negotiating with?
  • How do you "normalize" your pricing to something else?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Why is accurate price segmentation so important?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Why are salespeople so quick to offer discounts?

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