Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is accurate price segmentation so important?
• What if our competitors are outperforming us on every value-driver that really matters?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What is a "Mix Shift" customer defection and how do I spot it?
• Can pricing analysts be taught the softer skills they need to be successful?
• What role should lifetime value play in our pricing segmentation?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What’s the difference between “hard” and “soft” value-drivers?
• What's the difference between defection detection and customer retention?
• Should I share the results of our marketing research with the sales team?