Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why would a B2B customer defect if they are saying they're satisfied?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Should we be able to command a price premium for every value-gap we identify?
- How can I tell if a customer is defecting early enough to do something about it?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- What is a "Steady State" customer defection and how do I spot it?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- How can product packaging be leveraged to increase profitability?
- When conducting research interviews, how many should we try to conduct?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Effective Pricing Through the Product Lifecycle
This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading pricing groups are doing differently to price effectively throughout the product lifecycle.
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Exploring Four Different Types of Buyers
To win a negotiation without giving up too much, it's important to understand who's on the other side of the table. This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.
View This Interview -
Pricing Configured Products
How do you price configured and customized products effectively? How do you ensure that your costs and margin minimums are covered? And how do you capture more of the value being delivered?
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The Top "Lessons Learned" by Pricing Leaders
How have pricing leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.
View This Webinar
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
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