Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why don't more B2B companies measure and utilize price elasticity?
• If we spot a potential customer defection early enough, can we turn it around?
• Can you tell, in advance, whether a promotional discount will work?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What is a "Steady State" customer defection and how do I spot it?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• How can I tell if a customer is defecting early enough to do something about it?
• What is the average % lift reported by those using price elasticity to set prices?