Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should we be able to command a price premium for every value-gap we identify?
• What role should lifetime value play in our pricing segmentation?
• What is a "Steady State" customer defection and how do I spot it?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• How does internal marketing relate to change management?
• Should we use current or potential LTV in our segmentation?
• What is a "Mix Shift" customer defection and how do I spot it?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?