Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Aren't pricing outliers always a bad thing?
• What’s the difference between “hard” and “soft” value-drivers?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• How do I know if my value messages are really "strategic"?
• Why are salespeople so quick to offer discounts?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How can pricing skills be applied to other profitable problems?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When conducting research interviews, how many should we try to conduct?