Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Aren't people usually the root-causes behind most pricing problems?
- What is the average % lift reported by those using price elasticity to set prices?
- What if our competitors are outperforming us on every value-driver that really matters?
- Why is customer retention so much more important in B2B than in B2C?
- Should I give my salespeople a specific price, or is a range OK?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Does price elasticity really exist in B2B markets?
- If we spot a potential customer defection early enough, can we turn it around?
- How would we know which value packages or bundles make sense to create?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Competitive Insights for More Strategic Pricing
To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.
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A Better Approach for Pricing Configured Products
In this Expert Interview, we talk to Jared Wiesel of Revenue Analytics about how to get beyond basic markups to improve and optimize the pricing of configured products.
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Are Revenue Management and Pricing Different?
Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.
View This Interview -
17 Customer Insights for More Strategic Pricing
Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.
View This Guide
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