Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we use current or potential LTV in our segmentation?
• Why is accurate price segmentation so important?
• When conducting research interviews, how many should we try to conduct?
• What is a "Mix Shift" customer defection and how do I spot it?
• What are the different buyer types we might be negotiating with?
• How do I know if my value messages are really "strategic"?
• How can product packaging be leveraged to increase profitability?
• Can you tell, in advance, whether a promotional discount will work?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Aren't pricing outliers always a bad thing?