Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if our competitors are outperforming us on every value-driver that really matters?
• What are the growth paths that other pricing groups are taking?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Why would a B2B customer defect if they are saying they're satisfied?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?