Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How would we know which value packages or bundles make sense to create?
• Why are salespeople so quick to offer discounts?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Why would a B2B customer defect if they are saying they're satisfied?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What’s the difference between “hard” and “soft” value-drivers?
• Why are the early signs of customer defection so difficult to spot?
• What role should lifetime value play in our pricing segmentation?
• How can I tell if a customer is defecting early enough to do something about it?