Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• If we spot a potential customer defection early enough, can we turn it around?
• What are some good ways to talk about price/volume tradeoffs?
• Aren't people usually the root-causes behind most pricing problems?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Are there other profitable growth drivers a pricing team could focus on?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How can pricing skills be applied to other profitable problems?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Why is customer retention so much more important in B2B than in B2C?