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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What is a "Steady State" customer defection and how do I spot it?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • Why is accurate price segmentation so important?
  • How can we get ahold of competitors' price lists?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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