Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Aren't people usually the root-causes behind most pricing problems?
• What is the average % lift reported by those using price elasticity to set prices?
• What if our competitors are outperforming us on every value-driver that really matters?
• Why is customer retention so much more important in B2B than in B2C?
• Should I give my salespeople a specific price, or is a range OK?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Does price elasticity really exist in B2B markets?
• If we spot a potential customer defection early enough, can we turn it around?
• How would we know which value packages or bundles make sense to create?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?