Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What types of attributes should we think about for price segmentation?
- How can we see the customer spend that we aren't getting?
- Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
- What's the difference between defection detection and customer retention?
- Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
- How can product packaging be leveraged to increase profitability?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Why don't more B2B companies measure and utilize price elasticity?
- What’s the difference between “hard” and “soft” value-drivers?
- What's the difference between pricing analytics and optimization?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
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How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
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Are Revenue Management and Pricing Different?
Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.
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Reducing Losses to "No Decision"
Studies have shown that companies can lose up to 40% of their forecasted deals to "no decision". In this on-demand webinar, learn strategic and tactical approaches for dealing with prospect inaction.
View This Webinar
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