Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What are some good ways to talk about price/volume tradeoffs?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What if our competitors are outperforming us on every value-driver that really matters?
• How do I know if my value messages are really "strategic"?
• Why would a B2B customer defect if they are saying they're satisfied?
• How can I tell if a customer is defecting early enough to do something about it?
• What's the difference between defection detection and customer retention?
• Why don't more B2B companies measure and utilize price elasticity?