Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should I share the results of our marketing research with the sales team?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- Why don't more B2B companies measure and utilize price elasticity?
- How do you "normalize" your pricing to something else?
- Why is customer retention so much more important in B2B than in B2C?
- Why are the early signs of customer defection so difficult to spot?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What are the growth paths that other pricing groups are taking?
- How would we know which value packages or bundles make sense to create?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
View This Guide -
How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
Three Core Pricing Skills That No One Talks About
For many B2B companies, increasing knowledge around pricing is a priority. But this education regularly ignores skills that are critically important. In this guide, learn about three areas that are often overlooked.
View This Guide -
How to Price New Products
In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
View This Webinar
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Making Sense of AI for B2B Pricing
Cutting Through the Hype to Deliver Tangible Pricing Performance Gains
