Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can pricing analysts be taught the softer skills they need to be successful?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How can we see the customer spend that we aren't getting?
• Why are the early signs of customer defection so difficult to spot?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?