Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our competitors are outperforming us on every value-driver that really matters?
• Why is customer retention so much more important in B2B than in B2C?
• If we spot a potential customer defection early enough, can we turn it around?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Can you tell, in advance, whether a promotional discount will work?
• Aren't people usually the root-causes behind most pricing problems?
• How do you "normalize" your pricing to something else?
• Why are the early signs of customer defection so difficult to spot?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?