Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can you tell, in advance, whether a promotional discount will work?
• How can pricing skills be applied to other profitable problems?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• When conducting research interviews, how many should we try to conduct?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Why is customer retention so much more important in B2B than in B2C?
• Why would a B2B customer defect if they are saying they're satisfied?