Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What are the different buyer types we might be negotiating with?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Why don't more B2B companies measure and utilize price elasticity?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• My company seems to love platitudes. How do I get others to focus on real messages?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why are the early signs of customer defection so difficult to spot?