Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• How can we see the customer spend that we aren't getting?
• Should I give my salespeople a specific price, or is a range OK?
• What is a "Mix Shift" customer defection and how do I spot it?
• Why are salespeople so quick to offer discounts?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What if our competitors are outperforming us on every value-driver that really matters?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How does internal marketing relate to change management?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?