Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Does price elasticity really exist in B2B markets?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Why are salespeople so quick to offer discounts?
- What is a "Steady State" customer defection and how do I spot it?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Why don't more B2B companies measure and utilize price elasticity?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What is the average % lift reported by those using price elasticity to set prices?
- How does internal marketing relate to change management?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
View This Guide -
How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
The Essence of Strategic Pricing
It's easy to fill your to-do list with all sorts of tactical pricing tasks. But if you're only focusing on those, it's hard to generate significant results. View this recorded training seminar and learn about tackling the most powerful and effective aspects of real strategic pricing.
View This Webinar -
Decoding Artificial Intelligence for Better Pricing
In this Expert Interview, Doug Fuehne of Pricefx discusses what Artificial Intelligence means for B2B pricing functions, now and into the future.
View This Interview
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Boosting Your Pricing Power
How to Proactively Create and Maximize Pricing Leverage in B2B Markets
