Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What is a "Mix Shift" customer defection and how do I spot it?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Why don't more B2B companies measure and utilize price elasticity?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- Can just measuring something cause it to improve?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What are the growth paths that other pricing groups are taking?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
17 Customer Insights for More Strategic Pricing
Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.
View This Guide -
Avoiding Guesswork in Value-Based Pricing
Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.
View This Guide -
B2B eCommerce Pricing Practices
Market dynamics have kicked B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.
View This Webinar -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool
Come Join Our Next Webinar
Golden Rules of B2B Pricing
Exploring the Unspoken Principles That Are Unique to Pricing in B2B
