Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why is accurate price segmentation so important?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What are some good ways to talk about price/volume tradeoffs?
- When conducting research interviews, how many should we try to conduct?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- How do I know if my value messages are really "strategic"?
- How do you "normalize" your pricing to something else?
- Can just measuring something cause it to improve?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Should we use current or potential LTV in our segmentation?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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17 Customer Insights for More Strategic Pricing
Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.
View This Guide -
Avoiding Guesswork in Value-Based Pricing
Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.
View This Guide -
How Customers Evaluate a Price
Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.
View This Guide -
Three Core Pricing Skills That No One Talks About
For many B2B companies, increasing knowledge around pricing is a priority. But this education regularly ignores skills that are critically important. In this guide, learn about three areas that are often overlooked.
View This Guide
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Golden Rules of B2B Pricing
Exploring the Unspoken Principles That Are Unique to Pricing in B2B
