Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can you tell, in advance, whether a promotional discount will work?
• How do I know if my value messages are really "strategic"?
• How can we see the customer spend that we aren't getting?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• How can pricing skills be applied to other profitable problems?
• Aren't people usually the root-causes behind most pricing problems?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What are some good ways to talk about price/volume tradeoffs?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What's the difference between defection detection and customer retention?