Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• What if our competitors are outperforming us on every value-driver that really matters?
• What’s the difference between “hard” and “soft” value-drivers?
• How do you "normalize" your pricing to something else?
• Why are the early signs of customer defection so difficult to spot?
• My company seems to love platitudes. How do I get others to focus on real messages?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What are the growth paths that other pricing groups are taking?
• How can we see the customer spend that we aren't getting?