Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why are the early signs of customer defection so difficult to spot?
- How can we get ahold of competitors' price lists?
- Can just measuring something cause it to improve?
- What does a real price segment look like? What defines it?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- What's the difference between pricing analytics and optimization?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- How can product packaging be leveraged to increase profitability?
- How do I know if my value messages are really "strategic"?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Tackling Sales Comp to Drive Pricing Excellence
In this expert interview, Bob Vezeau, the Vice President of Strategic Pricing at WestRock, discusses his experiences redesigning the company's sales compensation platform to better align with pricing excellence.
View This Interview -
How Many B2B Sales Teams Lack Negotiation Skills?
We wanted to better understand the extent to which B2B sales teams were taking steps to develop and maintain skills in negotiation. Explore what we learned in this Research Brief, complete with helpful charts and analysis.
View This Research -
The Fundamentals of Multinational Pricing
Multinational expansion often brings a massive increase in pricing complexity. In this session, we discuss how to cut through the complexities, focus on the fundamentals, and drive big performance improvements.
View This Webinar -
Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic
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Golden Rules of B2B Pricing
Exploring the Unspoken Principles That Are Unique to Pricing in B2B
