Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• How can we see the customer spend that we aren't getting?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Should we use current or potential LTV in our segmentation?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Can you tell, in advance, whether a promotional discount will work?
• Why are salespeople so quick to offer discounts?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?