Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- What is the average % lift reported by those using price elasticity to set prices?
- Should we use current or potential LTV in our segmentation?
- My company seems to love platitudes. How do I get others to focus on real messages?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What role should lifetime value play in our pricing segmentation?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- How can I tell if a customer is defecting early enough to do something about it?
- Why would a B2B customer defect if they are saying they're satisfied?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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B2B eCommerce Pricing Practices
Market dynamics have kicked B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.
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Selling Value More Confidently in Seven Steps
To sell effectively, salespeople need confidence in themselves and the value of their offerings. In this tutorial, you will learn 7 straightforward steps you can take to give sales the confidence they need.
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
View This Tool -
How to Retain Your Key Customers
When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn how pricing analysis skills are ideal to identify and minimize revenue attrition and customer defection.
View This Webinar
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