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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What is the average % lift reported by those using price elasticity to set prices?
  • Should we be able to command a price premium for every value-gap we identify?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How does internal marketing relate to change management?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • Are there other profitable growth drivers a pricing team could focus on?
  • What are the growth paths that other pricing groups are taking?
  • Can you tell, in advance, whether a promotional discount will work?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Can pricing analysts be taught the softer skills they need to be successful?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Leading Edge of Customer-Specific Pricing

    In this Expert Interview, Pete Eppele discusses current best practices and sheds light on what leading pricing functions are doing right now to manage and optimize their customer-specific pricing.

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  • Pricing Psychology in B2B

    While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.

    View This Webinar

  • Building a Better Bid Desk

    Large bids and quotes can have huge impacts on everything from revenue and profit to capacity utilization and strategic positioning. In this on-demand training session, learn strategies and tactics for improving the effectiveness of your bid desk.

    View This Webinar

  • Stop Being Afraid of Procurement

    In this interview with Chris Provines, author of "Selling to Procurement", get an inside look at the goals and tactics of the purchasing people who are working so hard to get your salespeople to give up margin.

    View This Interview