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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can you measure price elasticity through channels?
  • Why are salespeople so quick to offer discounts?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How can product packaging be leveraged to increase profitability?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Why is customer retention so much more important in B2B than in B2C?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Why is accurate price segmentation so important?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Can You Benefit from Better Deal Management?

    Horror stories of unprofitable or poorly managed deals seem to be all too common in B2B. In this guide by Elliot Yama, learn the common causes of bad deals and four signs that your deal management process is lacking.

    View This Guide

  • The Fundamentals of Value-Based Pricing

    Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.

    View This Webinar

  • Pricing Psychology in B2B

    While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.

    View This Webinar

  • Are They a Price Buyer or a Poker Player?

    It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.

    View This Interview