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  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What is the average % lift reported by those using price elasticity to set prices?
  • Should we use current or potential LTV in our segmentation?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What role should lifetime value play in our pricing segmentation?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Why would a B2B customer defect if they are saying they're satisfied?

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