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Selling Your Pricing Initiative

How to Secure Internal Support for Investing More in Your Pricing Capabilities

With a positive economic outlook, companies today are much more willing to invest in their capabilities and infrastructure. But you still have to sell it! After all, there are likely to be many other initiatives competing for those dollars and resources. So, how should you approach it? How should you craft, package, and pitch your initiative to get the go-ahead from management? In this on-demand webinar, you'll learn about:

  • The types of initiatives that are more...and less...likely to garner support in the current environment.
  • How to structure and deliver your investment "case" in such a way that the right conclusions are drawn.
  • Ten things you really need to know about how exec teams tend to think about investment decisions.
  • The mistakes and missteps you'll want to avoid as you assess your situation and design your initiative.

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