A Modern Approach for Fixing a Costly Profit Leak
Exploring a Virtual Solution to the Massive "Mismatch" in Negotiation Skills That Costs Companies Millions
Our research has revealed a huge disparity between buyers and sellers when it comes to negotiation skills. In short, sellers are at a serious disadvantage and it's costing companies a lot of revenue and profit. But what can you do about it? Well, after exploring a number of different options, we recently had the opportunity to review a virtual negotiation training solution from SPASIGMA that we believe to be a very effective solution. In this research briefing, you will learn about:
- The magnitude of the gap between buyers and sellers in negotiation training, skills, and experience.
- Just how much revenue, margin, and profit this disparity could be costing your company right now.
- The virtual training program our team went through---what it is, how it works, and our impressions.
- The seven-step game plan we recommend for finally addressing this costly revenue and profit leak.
This research is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Pricing Psychology in B2B
While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.
View This Webinar -
Getting Started in B2B Pricing
This 8-part course focuses on the critical concepts that B2B pricing professionals need to know. Whether you're trying to figure out where to begin or just want to ensure everyone on your team understands the fundamentals, this course can help.
View This Tutorial -
Developing An Effective Global Pricing Capability
In this informative conversation with Lynn Guinn, the Global Strategic Pricing Leader for Cargill, learn about developing and maintaining a high-performance pricing function in one of the largest and most successful agricultural companies on the planet.
View This Interview -
Rethinking the "Pricing Journey"
The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.
View This Research

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this research as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges