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Three Core Pricing Skills No One Talks About

Learn About Three Areas That Are Often Overlooked When It Comes to Pricing Skills

For many B2B companies today, increasing organizational knowledge around pricing is a priority. But this education can often be overly focused on many of the more tactical aspects of pricing and completely ignore some skills that are really important. In this guide, you'll learn:

  • The three areas that your key marketing, sales, and product people need to be knowledgeable and proficient in.
  • Why it's more important than ever to have a solid, fact-based understanding of your prospects and competitors.
  • How attempting to “fix” pricing issues by focusing on the price-points themselves can be detrimental to profitability.
  • The one skill the best pricing professionals possess that is easy to overlook and ignore...but possible to learn.

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  • How to Defend Your Prices

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