Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real price segment look like? What defines it?
• When conducting research interviews, how many should we try to conduct?
• What is a "Steady State" customer defection and how do I spot it?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• How do you "normalize" your pricing to something else?
• Can you measure price elasticity through channels?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?