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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't pricing outliers always a bad thing?
  • Why is customer retention so much more important in B2B than in B2C?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Why is accurate price segmentation so important?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Can you measure price elasticity through channels?
  • What role should lifetime value play in our pricing segmentation?
  • Does price elasticity really exist in B2B markets?
  • Should we use current or potential LTV in our segmentation?
  • What are the growth paths that other pricing groups are taking?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Communicating Pricing Concepts

    Pricing is not something everyone just "gets." Learn practical strategies for helping your colleagues understand enough about pricing principles to actually support your work — without a PhD in persuasion.

    View This Webinar

  • Leveraging Your Multidimensional Value

    What are the dimensions of value that matter most to buyers? Which specific value drivers should you be prioritizing? And how do we incorporate them into our pricing and value propositions?

    View This Webinar

  • Driving Strategic Decisions with Pricing Analytics

    Most often, pricing analytics are only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, armed with the right questions, pricing analytics can serve a much more strategic purpose.

    View This Guide

  • Considerations for Pricing Through Channels

    How do you get your arms around the various players in the channel and manage the links in the distribution chain? In this interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company.

    View This Interview