Webinars Are An Ideal Training Tool…In Theory
- They expose you and your entire team to the concepts and techniques that can make their efforts more effective.
- Your team members don’t have to all gather in a conference room for days of in-person training.
- No one has to get on a plane to travel to some far away event at an expensive hotel.
- Everyone can refer back to the webinar recordings any time they want–they aren’t a one-time thing.
But There’s a Catch…or Two…
- Most free webinars out there are really just trying to sell you something.
They’re notorious for providing only a few minutes of helpful (and somewhat biased) content, followed by a covert sales pitch or maybe even an overt product demo. And afterwards, you can expect a follow-up call…or ten…from a hungry salesperson who now thinks you’re a prospect. - Paid webinars on B2B pricing topics are pretty rare (and can be very expensive).
When you pay for a webinar, you can avoid the sales pitches and bias. But when the topic is highly-specialized (like B2B pricing), there simply aren’t very many training webinars out there. And those that are available will set you back anywhere from $495 to $1500…each!
There Has To Be a Better Way, Right?We thought so, too.
With the PricingBrew Journal’s unique subscription model, you and your team can gain immediate access to our entire online archive of more than 20 recorded training webinars and workshops, all exclusively focused on different aspects of effective pricing in B2B environments.
And each of our training webinars is a full 60+ minutes of 100% educational content. No vendors or consultants presenting their wares. No sales pitches after just 15 minutes of so-called educational content. And absolutely no salespeople hounding you afterwards! Just our experienced, in-house analysts, sharing their unbiased perspectives and research, on the specific topics our audience of B2B pricing practitioners is most interested in.
Take a look at the list of included webinars below and see if you don’t agree that these are things that every B2B pricing team…your B2B pricing team…should be learning more about!
Dozens of On-Demand Webinars...Like These:
Building a Pricing Center of Excellence
Experts have long argued that centralized pricing is the ideal model for driving performance improvement. But these days, companies are finding success taking a different approach---the Pricing Center of Excellence.
Powerhouse Pricing Teams
In B2B, dedicated pricing teams are still a relatively new development. And as such, there are no long-standing rules for how everything should work. In this on-demand webinar, explore the common traits, characteristics, and behaviors of successful pricing teams that have been around longer than most.
The Pros & Cons of B2B Pricing Strategies
The conventional wisdom around pricing strategy often fails to make clear that some of the "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, learn which pricing strategies actually work...and which ones will destroy your margins.
The Pricing Practitioner's Primer on B2B Sales
To be most effective in B2B environments, pricing professionals need to learn as much as they can about their sales function. In this on-demand webinar, learn more about aspects of sales people and processes that can affect pricing performance.
Making Change Happen
How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance?
How to Defend Your Prices
In B2B environments, you're sometimes facing a battle on two fronts: With customers and prospects, and with others inside your own company. In this on-demand webinar, learn about effective strategies and tactics for defending your prices internally and externally.
The Fundamentals of Effective Pricing Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.
How to Price New Products
In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
Survival Strategies for Raising Prices
In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?
The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
Proving the Value of the Pricing Function
Executives understand the value of functions like sales, marketing, and finance---but pricing often has to justify their very existence, over and over again. In this recorded training seminar, learn how to demonstrate the results and metrics that can earn you a seat at the big table.
Effective Pricing Through the Product Lifecycle
This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading pricing groups are doing differently to price effectively throughout the product lifecycle.
Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
Business-to-Business Price Elasticity
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
Marketing Pricing Initiatives for Success
Pricing initiatives often require buy-in from multiple departments just to get off the ground. In this on-demand training seminar, learn the essential marketing process for securing and maintaining internal buy-in and support for your pricing projects and initiatives.
Getting Your Salespeople to Price Better
Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.
The Essence of Strategic Pricing
It's easy to fill your to-do list with all sorts of tactical pricing tasks. But if you're only focusing on those, it's hard to generate significant results. View this recorded training seminar and learn about tackling the most powerful and effective aspects of real strategic pricing.
Plus, every few weeks we hold a new subscriber-only webinar that other subscribers on your team can attend and participate in live, or access in the archive when the recordings are published a few days later. Training webinar topics are driven by subscriber interest and requests, and upcoming training sessions have already been scheduled around channel pricing, international pricing, and responding to competitive price moves…just to name a few.
Our Next Webinar
Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
Thursday, January 23, 2025 - 10 AM Pacific / 1 PM Eastern / 7 PM CET
Price segmentation is critical for effective pricing, yet it often leaves pricing teams grappling with key challenges. How can you design a segmentation model that reflects deal-specific price sensitivities without overcomplicating it? In our next live webinar, we’ll tackle these questions and explain why dynamic, attribute-based models outperform other methods. You’ll learn which attributes have proven most effective and discover practical strategies to implement your model while keeping complexity in check.
Now, Here’s The Best Part…
Purchased separately, the PricingBrew Journal’s Webinar Series would cost at least $5000. But through a PricingBrew Journal subscription, you get it all…all of the recorded webinars and all of the upcoming webinars…for an annual price of just $599 for the first user and $125 for each additional user on your team.
Yes, you read that right…with a multi-user subscription, your whole team can access and attend dozens of educational training webinars on important B2B pricing topics…all year long…for what others charge for a single session.
Crazy? Maybe. Leaving money on the table? Probably.
Better for you and your team? Most definitely!
While access to the Webinar Series alone is easily worth 10X the price of admission, don’t forget that subscribers also get access to everything else the PricingBrew Journal has to offer—like expert interviews, step-by-step tutorials, express guides, worksheets and tools, and our innovative Help Desk service.
Journal Subscribers Get Access to These Other Features Too…
Help Desk Service
Ask Our Team of Analysts for Advice, Insights, and Perspectives on Your Specific Pricing Challenges
Subscribers can use our Help Desk service to tap into our team of pricing analysts and researchers to get unbiased advice and unvarnished perspectives on your specific pricing issues and challenges---privately and confidentially, of course.
On-Demand Library
A Searchable Library of Hundreds of Concise Guides, Tutorials, Cases, Assessments, and Research Reports
Subscribers get access to a whole library of B2B pricing best practices, tutorials, express guides, case studies, research reports, assessments, tools, and diagnostics---all curated by our team and distilled to the essentials and just a click away.
Expert Interviews
Learn from Other Practitioners Who've "Been There and Done That" Through Our Expert Interview Series
Subscribers can hear 25+ hours of in-depth interviews we've conducted (with new ones each month). Hear war stories from others in the pricing trenches. Learn about emerging best practices, the latest trends in B2B pricing, what’s worked well (and what's failed miserably).
These Features Cover The Spectrum Of B2B Pricing Topics
- Price Segmentation & Elasticity
- Value Pricing & Negotiation
- Strategic & Competitive Pricing
- Pricing Technology & Analytics
- Customer Profitability & Growth
- New Product & Lifecycle Pricing
- Pricing Leadership & Evangelism
- Cost-to-Serve Modeling
- Sales Force Engagement
- Adoption & Change Management
- Team Structure & Career Development
- Pricing Process Management
Subscribe & Get Immediate AccessTeams big or small, we have a subscription plan that fits
Frequently asked questions
Is everything really included with the subscription?
Yes. Everything is included with your subscription—the training webinars, the expert interviews, the tutorials, guides, and tools, as well as our unique Pricing Help Desk service. And, of course, you'll get access to all of the new resources that are being added on a regular basis.
Do you offer a month-to-month subscription?
Can we add more users later?
What happens after I subscribe?
Can I purchase a subscription for someone else on my team?
My team would like to see how it all works. Can we get a demo?
Can we pay via bank transfer or company check?
I have another question. Can you help?
