Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can we get ahold of competitors' price lists?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should I give my salespeople a specific price, or is a range OK?
• Why don't more B2B companies measure and utilize price elasticity?
• Should I share the results of our marketing research with the sales team?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What are the different buyer types we might be negotiating with?
• What is a "Mix Shift" customer defection and how do I spot it?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How can product packaging be leveraged to increase profitability?