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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How can I tell if a customer is defecting early enough to do something about it?
  • Can just measuring something cause it to improve?
  • If we spot a potential customer defection early enough, can we turn it around?
  • How can we get ahold of competitors' price lists?
  • Can you tell, in advance, whether a promotional discount will work?
  • Should I share the results of our marketing research with the sales team?
  • Does price elasticity really exist in B2B markets?
  • When conducting research interviews, how many should we try to conduct?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Can pricing analysts be taught the softer skills they need to be successful?

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