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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can you tell, in advance, whether a promotional discount will work?
  • Can you measure price elasticity through channels?
  • Aren't people usually the root-causes behind most pricing problems?
  • Why is customer retention so much more important in B2B than in B2C?
  • Why don't more B2B companies measure and utilize price elasticity?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • How can we see the customer spend that we aren't getting?
  • What is a "Steady State" customer defection and how do I spot it?
  • Why would a B2B customer defect if they are saying they're satisfied?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Where Should the Pricing Function Be Located?

    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

    View This Research

  • Pricing for Profitable Growth

    As the clouds of uncertainty begin to part there will be a massive push for revenue growth and market expansion. The challenge for pricing teams is to support the growth imperative while protecting profit performance.

    View This Webinar

  • How to Tackle Trade Tariffs

    In this insightful conversation, Sean Arnold helps us sort through the issues and understand our options when addressing the latest addition to our list of pricing challenges: trade tariffs.

    View This Interview

  • How to Prevent Margin Meltdowns in the Field

    When your salespeople adopt better pricing and discounting habits, your strategies can become much more powerful than they were on paper. In this tutorial, learn seven real-world strategies and tactics for getting B2B salespeople to price and discount more effectively.

    View This Tutorial