Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How can we see the customer spend that we aren't getting?
• Aren't people usually the root-causes behind most pricing problems?
• If we spot a potential customer defection early enough, can we turn it around?
• Should we use current or potential LTV in our segmentation?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How can pricing skills be applied to other profitable problems?
• How can we get ahold of competitors' price lists?
• Why is customer retention so much more important in B2B than in B2C?