Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What role should lifetime value play in our pricing segmentation?
• What are the growth paths that other pricing groups are taking?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What does a real price segment look like? What defines it?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Are there other profitable growth drivers a pricing team could focus on?
• What types of attributes should we think about for price segmentation?
• How does internal marketing relate to change management?