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Seize the Pricing Opportunity Before Others Do

David Bauders of Strategic Pricing Associates Discusses the Realities of Pricing Improvement in B2B

In competitive B2B markets, procrastination around pricing improvement carries a significant cost. In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll learn about:

  • The pricing problems he's encountered working with hundreds of distributors and manufacturers.
  • The common organizational barriers and cultural hurdles that must be overcome along the way.
  • Insights and tips for generating results while aligning to the organization's appetite for change.
  • How procrastination around pricing improvement can have a negative impact on enterprise value.

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More Subscriber-Only Resources From Our Library

  • How to Defend Your Prices

    In B2B environments, you're sometimes facing a battle on two fronts: With customers and prospects, and with others inside your own company. In this on-demand webinar, learn about effective strategies and tactics for defending your prices internally and externally.

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  • "Better" Practices for Pricing Improvement

    That lofty place of "best practice" can sometimes seem very far away. Fortunately, pricing has so much power that amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.

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  • Diagnosing Pricing Problems

    When companies stop at a default diagnosis of, “Something’s wrong with the pricing,” they never identify and fix the true root-causes of the issues. In this on-demand webinar, learn how to identify the real root-causes behind pricing performance issues.

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  • Selling Value More Confidently in Seven Steps

    To sell effectively, salespeople need confidence in themselves and the value of their offerings. In this tutorial, you will learn 7 straightforward steps you can take to give sales the confidence they need.

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