Exploring the Root-Causes of Pricing Problems
Learn About Seven Cases Where Supposed Pricing Problems Weren't Really Pricing Problems After All
Many purported pricing problems aren't really pricing problems at all. But the real root-causes and underlying factors is not always obvious, and the investigations have led some pricing practitioners to unexpected findings. In this seven-part case study collection, you'll learn about:
- The critical role that the underlying price segmentation model can play in identifying real pricing problems.
- How lack of action and diligence in product management can lead to apparent pricing problems in the field.
- Why the conventional wisdom is dead wrong and product costs really do matter when it comes to pricing.
- How in-bound market demand dynamics can be misinterpreted and misread, leading to outcries for lower pricing.
This case study is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Dismantling Mid-Market Pricing Myths
In this Expert Interview with Jared Wiesel of Revenue Analytics, learn about his work helping mid-market companies get past the myths and misconceptions to begin leveraging the power of pricing technology.
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Generating Cost-to-Serve Automagically
Creating accurate cost-to-serve estimates can be more difficult than people anticipate. In this tutorial, learn how to reduce the time and effort required to estimate the indirect costs of serving different customers.
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The Fundamentals of Effective Pricing Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.
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Using a Cost-Plus Mindset to Your Advantage
An edgy case study that exposes how one company got "creative" to improve profitability without having to change their sales team's ingrained cost-plus pricing behaviors.
View This Case Study
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Making Sense of AI for B2B Pricing
Cutting Through the Hype to Deliver Tangible Pricing Performance Gains
