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The Marketing Research Analysis Guide

Sample Analysis Questions for Gaining Actionable Insights from Your Marketing Research Efforts

To guide your analysis of your marketing research findings, the Marketing Research Analysis Guide will help you ask the necessary questions to gain strategic insights and identify opportunities for truly meaningful action.

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More Subscriber-Only Resources From Our Library

  • Developing a Winning Roadmap for Pricing

    From our research, leading pricing functions go through key evolutionary phases in becoming more effective and strategic. In this 3-part training webinar, learn how to develop a roadmap that streamlines that evolution with a plan to be a more valuable and strategic function.

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  • Dealing with Price Exceptions

    For many teams, their exception-handling processes are a significant and ongoing source of frustration and inefficiency. So how should you go about improving these critical processes?

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  • Dynamic Price Segmentation

    How do you build a price segmentation model that aligns to deal-by-deal price sensitivities while still being manageable? In this session, we illustrate why dynamic, attribute-based segmentation is best practice.

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  • Seven Strategies for Boosting Margin Dollars

    It's good to have a few strategies close at hand that are effective at boosting margin dollars without a lot of time and effort. This video guide explains seven simple solutions that can make a big difference to profitability.

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