Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Step-by-Step Marketing Research for Strategic Pricing

How to Use Marketing Research to Better Understand Your Customers and Glean Strategic Insights

Because there is simply no way the people inside a company can intuitively know everything they need to know, conducting marketing research is the only reliable way to gain the meaningful and actionable insights you need for effective strategic pricing. In this step-by-step tutorial, you'll learn about:

  • The potent “one-two punch” that even seasoned research professionals tend to overlook.
  • The 20 most important research question categories for producing actionable insights.
  • Conducting simple yet ultra-productive research interviews with prospects and customers.
  • Preparing and executing effective research surveys to add quantitative rigor to your findings.

This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Avoiding 3 Costly Price Segmentation Mistakes

    Price segmentation is the cornerstone of any successful pricing program but it's easy to make costly mistakes that can jeopardize your efforts. In this guide, learn how to sidestep three common mistakes.

    View This Diagnostic

  • How to Price New Products

    In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar

  • Tweaking Your Sales Strategy to Improve Prices

    A well thought-out strategy can reduce pricing pressure and increase deal velocity. This guide explains how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.

    View This Guide

  • Identifying & Capturing Profitable "Quick Wins"

    It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.

    View This Webinar