Working With the C-Suite to Improve Pricing

Veteran Pricing Professional Lydia DiLiello on How to Work More Effectively with the Executive Management Team

A common refrain amongst B2B pricing people is that their executive management just doesn't get it. And as a result, the C-suite doesn't provide the level of support for pricing improvement that is warranted. In this conversation with Lydia DiLiello, a pricing practitioner with decades of experience, you will learn about:

• How executive management tends to view pricing in the overall scheme of things and in-relation to other issues.
• Using better ways to package and present your pricing information and proposals to executive management.
• How to minimize perceived risks around your pricing recommendations and make it easy for execs to say "yes".
• Developing the "soft" skills that can make you more effective and help you avoid getting typecast as an analyst.